US Businesses Accelerate Bitcoin Accumulation, River Sees Record Demand From Across Sectors
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More and more businesses across all sectors are turning to Bitcoin as part of their treasury management strategies, according to Alexander Leishman, CEO of River, a financial platform that offers free recurring Bitcoin purchases.
On social media platform X, Leishman shared that River has received a large number of new corporate clients signing up to use the service in just the past two days, indicating that the trend of Bitcoin accumulation is spreading across traditional businesses.
“We have welcomed organizations from completely different sectors – from bike shops, fertility clinics, real estate companies, manufacturers, to technology companies, legal services, and even the food & beverage industry,” he wrote.
While River does not disclose specific customer information for security reasons, Mr. Leishman said that some companies have made their Bitcoin holdings public on social media, demonstrating confidence in the future of this digital asset.
Bitcoin – from speculative asset to treasury instrument
The trend of businesses accumulating Bitcoin as part of their financial strategy has exploded since big names like MicroStrategy, Tesla and Block pioneered it. Now, small and medium-sized enterprises (SMEs) are also starting to join this wave.
According to experts, holding Bitcoin can bring advantages in hedging against inflation, diversifying assets and attracting the attention of a younger generation of investors. At the same time, using a platform like River – which offers a fee-free recurring purchase feature – helps businesses accumulate assets efficiently and automatically.
“This is no longer a one-off phenomenon. Bitcoin is becoming an essential part of the modern corporate financial architecture,” said a New York-based analyst.
Strategic Shift
The shift in how corporates view Bitcoin also reflects the maturing of the cryptocurrency market. No longer seen as a risky speculative instrument, Bitcoin is increasingly integrated into long-term financial strategies, especially as clearer regulatory frameworks are emerging in the United States.
With a wave of new businesses pouring in, companies like River are at the forefront of helping institutionalize the cryptocurrency market, helping realize the vision of a decentralized yet traditional investor-friendly financial system.
“We believe Bitcoin will become a necessary part of corporate balance sheets, just like cash or gold,” Leishman asserted.
While Bitcoin prices remain volatile, the recurring accumulation trend and long-term corporate strategy may be the clearest signs yet that Bitcoin is more than just an investment – it is becoming an integral part of the future of corporate finance.