Trump Media Officially Launches Bitcoin Treasury After SEC Approves Filing
Trump Media and Technology Group Corp. (DJT) has announced a major shift in its financial strategy as the U.S. Securities and Exchange Commission (SEC) officially declared the company’s Bitcoin treasury deal to be effective. The move marks Trump Media as one of the first publicly traded companies to launch a large-scale Bitcoin treasury structure, with a total value of $1 billion.
According to the company, the Bitcoin treasury plan is part of its efforts to expand its operations across multiple fronts including fintech, digital media platforms, and streaming technology. It is also one of the clearest moves yet to show that Trump Media is positioning itself as a diversified conglomerate with a financial foundation tied to the future of decentralized technology.
Trump Media said the effective filing includes the right to resell approximately 56 million equity shares and 29 million convertible shares, issued through an agreement with approximately 50 investors. The total proceeds from these financial instruments are estimated to be approximately $2.3 billion, making this one of the largest Bitcoin treasury-related capital raisings in the history of a publicly traded company.
The final prospectus accompanying the filing also includes a “common shelf” structure that allows the company the flexibility to raise additional capital in the future without having to do so immediately. While Trump Media currently has no specific plans for additional issuances, establishing this framework opens up the possibility of proactive financing in subsequent stages of its development.
Trump Media CEO and President Devin Nunes said the company’s strategy is to expand across the board while building a resilient financial media ecosystem. “We are developing our core platforms: social media, streaming TV, and Fintech payments in parallel. The implementation of the Bitcoin Treasury is a pillar of our long-term strategy, as we aim to position Trump Media as a central player in the Patriot economy,” he said.
The integration of Bitcoin into the treasury strategy has also attracted interest from investors who believe in digital assets as a hedge against inflation and global financial instability. As major technology companies seek new ways to adapt to the trend of decentralized finance, Trump Media’s decision is considered both pioneering and strategic.
The Bitcoin Treasury is not just a financial move, but also a public expression of Trump Media's intention to engage more deeply in the digital economy, where digital assets, financial autonomy, and Web3 technology play a central role.
Trump Media and Technology Group, widely known through its social media platform Truth Social, is building an image of a comprehensive media and technology group that connects directly with conservative user communities in the United States. With this new financial strategy, the company is transforming itself into not only a media brand, but also a platform that integrates digital assets and transparent financial data.
The SEC's approval of the filing not only legitimizes Trump Media's Bitcoin Treasury strategy, but also marks an important step in expanding the financial capabilities of public companies in the United States through blockchain technology. As the market shifts strongly towards a decentralized model, this could be a precursor for many other companies to join the new trend, where Bitcoin becomes part of the strategic capital structure rather than just an investment asset.