Trump Media Files SEC Application to Raise Up to $12 Billion to Establish Large-Scale Bitcoin Reserve
Trump Media & Technology Group is accelerating its digital asset strategy by seeking SEC approval to raise up to $12 billion, with a focus on expanding its Bitcoin reserve and advancing its cryptocurrency-based development initiatives.
Trump Media & Technology Group Corp. (NASDAQ: DJT), the media company founded and majority-owned by former President Donald Trump, filed a Form S-3 filing with the U.S. Securities and Exchange Commission (SEC) on June 5. The filing allows the company to register to issue up to $12 billion in securities to support its long-term growth strategy and new financial direction.
According to the registration, Trump Media may issue common stock, preferred stock, bonds, warrants and other investment instruments. Specifically, the filing states:
“The aggregate initial offering price of all securities issued under this prospectus will not exceed $12.0 billion.”
The registration provides Trump Media with significant financial flexibility to support strategic objectives such as mergers, acquisitions, market expansion, or at-the-market offerings. This follows a previously announced $2.3 billion funding round that the company raised from nearly 50 institutional investors. A large portion of the pre-money will be used to establish a Bitcoin treasury for the company.
In its SEC filing, Trump Media also said it is registering to resell approximately 84.7 million shares of common stock, including more than 56 million shares issued directly and 29 million shares potentially issued through convertible bonds.
Bitcoin: Trump Media’s Long-Term Strategy Focus
While there are no immediate plans to issue under the $12 billion offering, the company stressed that its careful preparation allows it to respond quickly to market conditions and potential expansion opportunities. Trump Media also publicly provided a clear direction for its future Bitcoin offering:
“TMTG will acquire bitcoin and bitcoin-related holdings in amounts and at times that it deems optimal. We will continue to execute our bitcoin strategy, including considering raising additional capital to acquire bitcoin and related products as market conditions warrant.”
CEO Devin Nunes asserted that the filing is “a solid financial foundation for scaling operations,” providing the capital, flexibility, independence, and financial security needed to achieve the company’s rapid growth goals.
Shaping a Bitcoin-Centric Public Company Model
The move makes Trump Media one of the first public companies in the United States to publicly accumulate Bitcoin as part of its treasury strategy. At the same time, the company is seeking SEC approval to launch a Bitcoin ETF tied to social network Truth Social, an ambitious move that aims to reshape the relationship between media, finance, and digital assets.
Despite facing market risks and regulatory challenges, Trump Media is sending a clear message: cryptocurrency is not just a trend, but a strategic focus in the new era of media and finance.