Trump Family Announces Cryptocurrency ETF 'Truth.Fi', in Partnership with Crypto.com and Yorkville America
Trump Media and Technology Group (TMTG) has just made a big splash when it officially announced plans to launch a series of financial investment funds, including cryptocurrency ETFs and separately managed accounts (SMAs) under the "Truth.Fi" brand. This is considered a major turning point for the Trump family, marking its expansion into the financial and blockchain technology fields.
According to a press release published on Tuesday, Truth.Fi will be TMTG's new flagship FinTech brand, with a mission to "open the Internet, restore freedom of speech and give people a voice" - while promoting investment in "Made in America" financial products, focusing on technology, energy and digital assets.
Strategic Partners: Crypto.com and Yorkville America
In this project, TMTG will partner with Crypto.com, one of the world’s largest cryptocurrency trading platforms, and Yorkville America Digital, a Florida-based asset management firm. The ETFs will be distributed through Crypto.com’s broker-dealer Foris Capital U.S. LLC.
If approved by the SEC as expected later this year, the “Truth.Fi” ETFs will officially go live and offer a portfolio of digital assets alongside U.S. corporate stocks, reflecting the Trump family’s commitment to “not being woke” and its economic conservatism.
A political investment message
The Truth.Fi investment products are more than just a financial move – they carry a clear political message. Labeled “unwoke” and “Made in America,” these ETFs are aimed at conservative investors looking for investment solutions that align with traditional values and a belief in national economic sovereignty.
Truth.Fi: A New Vision for the Digital Asset Market
The Trump family’s entry into the ETF and cryptocurrency markets comes amid a surge in interest in digital assets in the US, especially with dozens of ETF filings awaiting SEC review. Truth.Fi could become a notable financial brand, not only because of the Trump name but also because of its strategy of targeting a group of investors that are underserved by traditional financial products.
If approved, the Truth.Fi ETF would be one of the first financial products to combine digital assets with conservative politics – creating a new direction in the modern investment world.