Metaplanet Continues to Expand Bitcoin Reserves, Bringing Total Holdings to 16,352 BTC
Metaplanet Inc. (Ticker: 3350 on the Tokyo Stock Exchange, MTPLF on the OTCQX), a publicly listed company pioneering a Bitcoin treasury strategy in Japan, has announced the purchase of 797 new Bitcoins, bringing its total BTC holdings to an impressive 16,352 BTC. The move underscores Metaplanet’s long-term commitment to a financial strategy centered around digital assets and strengthens its position as one of the largest Bitcoin holders in Asia.
Strategic Transaction: ¥13.8 Billion to Add Digital Assets
According to Metaplanet’s official announcement, the most recent purchase was made at an average price of ¥17,312,239, or approximately $117,540 per Bitcoin. The total value of the transaction is 13.798 billion yen (approximately $93.7 million), reflecting the company's strong belief in Bitcoin's long-term prospects as a strategic reserve asset.
With this addition, Metaplanet's total investment in Bitcoin now stands at 239.616 billion yen (approximately over $1.6 billion). The average purchase price for the company's entire BTC holdings is now approximately 14,653,636 yen per coin, significantly lower than Bitcoin's current trading price.
Steady growth, impressive performance
From July 1 to 14, 2025, Metaplanet recorded a BTC yield of 19.4%, indicating that the company's consistent and periodic accumulation strategy is paying off. Performance is measured through internal metrics such as BTC Gain and BTC ¥ Gain, two tools that directly reflect the profitability of a digital asset portfolio relative to both Bitcoin and the Japanese Yen.
The transparent disclosure of these metrics shows that Metaplanet is not only focused on investing, but also maintains a professional asset performance evaluation system, similar to the way institutional investment funds track their portfolios.
Long-term Goal: Increasing Shareholder Value through Bitcoin Strategy
Metaplanet has long positioned Bitcoin as a core component of the company's financial operations, not just as a single investment but as a structural part of corporate asset management. In previous statements, the company has asserted that its ultimate goal is to increase shareholder value through exposure to assets that are scarce, decentralized, and inflation-resistant.
What sets Metaplanet apart from traditional companies is that it has proactively transformed its balance sheet to adapt to the evolving digital financial system, a move that is considered bold but in line with the long-term trend of the world.
Japan and its role in the corporate Bitcoin wave
While most of the Bitcoin accumulation moves have been led by US companies like MicroStrategy or large ETFs, Metaplanet has emerged as an Asian icon, demonstrating how Japanese-listed companies can also play a pioneering role in integrating digital assets into their corporate finance strategies. This also reflects the increasingly open attitude of Japanese regulators towards cryptocurrencies and blockchain within a clear regulatory framework.
Future Vision
As the global market is witnessing a major shift in assets, with the rapid rise of Bitcoin ETFs, traditional financial institutions are starting to pay more attention to digital assets as a strategic asset class. Metaplanet, with its public company status and transparency in Bitcoin investment strategy, is expected to become a reference model for businesses in the region.
Continuing to expand its BTC reserves will not only help Metaplanet capitalize on Bitcoin's rising momentum, but also lay the foundation for a new financial operating model - where Bitcoin is no longer a speculative asset, but part of a stable and long-term capital structure.